Be Uncommon

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Be Uncommon 〰️

Not all marketing actions matter for growth. Let’s find out what actually does.

Uncommon Sense helps startups with small marketing teams develop a strategy they can actually follow.

Is this your marketing team?

In startups and small businesses, the work piles up every day, and strategy feels like a luxury.

  • You have only one marketer in the company, and you think marketing isn’t delivering results. 

  • You need senior-level decision-making, but you don’t need a CMO yet. 

  • Your marketer handles everything from positioning to paid acquisition.

  • Everyone has opinions about marketing.

  • Every new business problem falls on marketing.

  • You know you need a strategy, but you barely have time to think about it, let alone develop one.

  • Your marketer looks lost. 

Your marketing needs priorities and a roadmap. And your marketer needs someone who tells them whether they are working on the right thing.

Why “Uncommon” Sense?

The name means doing what makes sense for your business, not what everyone else is doing. Maybe your CEO doesn't need to be a LinkedIn influencer. Maybe your brand doesn't need to roast its customers on Twitter just because some brand did it in 2024. Common sense says, ‘do what the cool brands do.’ Uncommon sense rarely says that.

  • We set up a meeting to talk about what’s actually breaking or blocking your marketing from working, and I send over a clear scope of work detailing how we can fix it.

  • I analyze your current marketing system and operations to see where you're losing money or wasting time. We develop a strategy anchored to your actual goals.

  • I create the roadmap. We either execute it together, or you and your team take the roadmap and run with it.

What happens when you reach out?

Why am I qualified to do this?

Because I've been where you are. I've worked in businesses where decisions were made on the go, and a strategy was desperately needed. It cost us clients, resources, time and team members.

I also have an urban planning degree, where I learned to develop strategies and long-term, stress-tested plans for complex systems. 

Uncommon Sense has a blog.

The Strategy Graveyard is where you can read about what happens when you dismiss or ignore strategy. 

You can read it here or on Medium. Or, if you leave your email, you can receive it in your inbox. 

Get in Touch →